I get a lot of pitches for ways to get your self-published book noticed. Paid reviewers, unpaid reviewers, virtual libraries, PR companies, Amazon, Smashwords…everybody is out to help the poor writer get readers. What I can’t figure out is, with so many writers out there now, why do we need help? If all the indie writers simply read all the other indie writers, everybody would get rich (or at least sell respectably).
I do not claim not to be part of the problem: I don’t read my fellow indies, either. The problem is, I have little time to read anyone, and the few authors I like pretty much fill it. Now this, of course, is my problem. And it is most certainly a problem, since writers need to “feed their heads” more than most. I write better when I’ve been reading; I suspect most of us do. I should do a lot more of it. (Of both, actually.)
So if writers aren’t reading, who is? And is that why indie writers can’t get readers, because nowadays so many people are busy self-publishing that no one has time to read?
We had dinner at a fish restaurant tonight. I am not terribly fond of fish, but I’ll eat some, and there’s always something else available. (After a detailed examination of the menu, and consultation with my wife and the very patient waitress, I chose the shrimp pasta. The waitress was very enthusiastic about the cheeseburger. I am nothing if not transparent.) But in talking of the choices afterward, my wife said, “You have to take some chances.” (To me, shrimp pasta with a spicy red sauce is taking a chance.)
It is not my intention to encourage reading more independent writers; I can hardly do that if I don’t know what I’m recommending. (I could recommend myself, but that would hardly be helpful, let alone objective.) But I would encourage people (myself included) to read more broadly, to branch out, take a chance.
If we can take chances with what we put into our mouths, why not with what we take in with our eyes? After all, a paperback (let alone an e-book) is a lot cheaper than a good fish dinner, and if you quit when you’re half-way finished, no one can see the leftovers on your plate and blame you for wasting food. (“There are illiterate children in China who would love to read that book!”)
A lot of people would choose the cheeseburger book. Others would go for the hazelnut-encrusted halibut novel. It doesn’t matter; they both go well with a glass of wine, and we all have to eat.
#SFWApro











