It’s always been said, and I believe it, that you should write what you want to read. I don’t see how you can argue with this. Sure, you can say that this isn’t the most commercial approach, but if you’re in this business to make money, then you’re in the wrong business. The chances of immediate and significant commercial success in writing are greater than of winning the lottery, but the lottery is a lot less work.
The problem with the commercial approach (assuming you can make it work) is that you’re going to spend your life writing what makes you money and not what makes you happy. This is not a “woke” aphorism; this is whether you want writing to be like any other 9-to-5 job or if you want to spend your days being your own boss and daydreaming for a living. I mean, you’re going to write either way.
Most of us who write do it because we simply can’t help ourselves. Writing is our compulsion. If I skip it long enough, I get withdrawal symptoms. I start getting antsy and nervous and feeling as if life is slipping away from my control–the same symptoms I get when my submissions have been out too long. I guess you can’t win.
If you’re going to write anyway, you might as well write something you enjoy. Stories come out of your head. If you aren’t enjoying what’s coming out of your head, then you either need to be a horror writer or in therapy. Probably both.
So I write what I would want to read. Which is good, because I’m going to have to read it at least two or three times before I start subbing it, and again if I sell it and have to review the galleys. If I don’t like what I’m doing, I’m going to be bored out of my skull.
Write what you’d like to read if someone else wrote it. You may sell it; you may not. But if you keep doing that, if you keep on putting down the stories you love, then you will sell them. Because some editor out there loves those stories too. And he knows how to reach others who love them. It may be a small circle, but you will have contributed to their love and they will appreciate you. Heck, they’ll even pay you.
Someday, maybe, if you’re the luckiest snowball in hell, they’ll pay you a lot.